Mad4 Mobile Phones Orange

2007 will be the year for complaining by picture message

by Patrick Altoft on January 2, 2007

Leading tech consultancy firm Accenture are predicting 2007 will be a big year for the mobile phone.

Dr Martin Illsley, director of European research labs at Accenture is predicting that as the number of mobile phones with camera units attached reaches critical mass lots of new applications will emerge and some businesses may struggle to keep up.

Dr Illsley said:

Camera phones will allow customers to communicate with businesses via pictures in addition to phone and e-mail. Consumers will be able to complain more easily by snapping the offending incident or object.

Some businesses are likely to suffer at the hands of complaining customers taking photos of shoddy products but other companies with good customer service and product support are likely to thrive.

Via BBC News

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