According to a recent survey of high school students in the US around 25 percent would pay $500 for the iPhone. Research company PiperJaffray surveyed around 500 high school students at 11 different institutions and found that 85 percent had heard of the iPhone.
The report is upbeat about the iPhone although doesn’t quite match up to the predictions made by Steve Jobs.
“We believe that the teen demographic is a critical component of long-term growth in both markets, and Apple is clearly leading the category, said Gene Munster, a Sr. Analyst at the firm. “Among high school students, it is clear that Apple is successfully carrying its brand from the media player market into the mobile phone space.”
Still, Munster said he’s modeling for the Cupertino-based electronics maker to sell just 660,000 iPhones during the 2007 fiscal year ending September and just another 4 million in the proceeding 12 months.
“We expect increasingly widespread adoption of the iPhone in more price-sensitive markets after the price gradually comes down,” he wrote. “Even if 20 percent of those students (or 5 percent overall) actually enter the market at $500, our estimate may prove to be conservative.”
Mobile Phones?
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{ 2 comments… read them below or add one }
JK87 04.14.07 at 8:12 am
Headline is ridiculous. 25% said they “would pay $500 for an iPhone” That is not even CLOSE to saying “25% will buy an iPhone” High School kids do not pay for their own contract cell phone, since they don’t have established credit. If you think that parents are going to switch their plans just so their kids can have an iPhone, you are nuts.
edwin 04.14.07 at 8:13 am
omg when i heard about your phone i fell in love n cant wait to have it in my hands! the creator is a god!