The UK is about to see even more mobile phone shops on the high street as network operator 3 plans to triple the number of stores by the end of the year.
As part of an operation to revitalise its brand 3 is adding more than 40 stores to its current chain of 20 and is launching a major marketing campaign. 3 already has a large presence in stores like Superdrug as they are both owned by the same Hong Kong parent company.
Billions of pounds have been spent in acquiring the 3G licences in the UK and 3 is the only network that seems to be putting the 3G license to good use. Having initially gained market share through good value call plans rather than a demand for 3G services the network faces tough competition from the new T Mobile Flext tariff and other schemes.
Despite 3G having been in the UK for some years now a lot of customers are not aware of exactly how it differs to the standard 2G services. 3 believe that third party retailers on the high street are not geared up for selling 3G and may not have the time to explain all the features.
