Vodafone is the only mobile phone operator offering television broadcasts of all 64 matches in the FIFA World Cup(TM). Customers can expect exclusive content during the championship including match round-ups, goals, highlights and a daily World Cup news programme.
The service is part of a wider package including football and football related content, such as mobile pictures of the World Cup, breaking news, Facts and Figures, MusicDownloads, Ringtones and Welcome Tunes, Games and Wallpapers. With the current high popularity of mobile TV combined with the media and public frenzy that the World Cup generates this service is sure to be a winner.
All the content provided will be specially edited and digitally optimised to look best on a mobile device. This is the first time that pictures of football matches have been optimised and supplied in this way.
Vodafone have made this service typically good value and are sure to sign up a large number of custmoers. A one time payment of five euros gives 5 months of unlimited football content. The FIFA WK 2006 package not only offers content but customers will get the Vodafone Mobihose, a mobile phone carrier in the shape of German Lederhose included.
Since Vodafone launched the 3G netowrk of services they have continued to innovate and provide new services. Although its hard to predict which services will catch on and become mainstream its fair to say that most have become popular. Its the continued innovation with new products that makes Vodafone 3G the market leader at the moment.
