One piece of good news today – camera phones are apparently killing the mobile wallpaper business.
In the past users paid up to £3 for a picture to put on their mobile desktop but now that most of us own camera phones we would rather have a personal picture on our phones than one of a celebrity.
“While a cameraphone in the pocket of most mobile phone owners may have picked the proverbial pockets of graphics publishers, the penetration of this technology has a positive impact on operator data revenues overall as consumers increasingly purchase photo messaging bundles,” said Mark Donovan, senior vice president and senior analyst, M:Metrics.
Despite a slackening of demand for graphics, Donovan notes that such content is used to good effect by purveyors of off-portal content to entice subscribers to sign up for subscriptions. “Graphics remain a preferred type of content because of the more attractive terms typically associated with licensing of branded graphical content compared with the revenue splits that music labels and publishers expect from ringtones. However, graphics publishers have to work a lot harder and offer compelling, branded content to generate consumer interest.”
Via Pocket Picks
