A couple of interesting pieces of information have been reported after a mobile conference in the UK. The ForumOxford conference in was held in Oxford last Friday and included a talk from Adrian Blair, a Google engineer.
According to Adrian 20 percent of search terms on the mobile (and normal) internet are unique terms that have never been searched for before.
Another useful nugget is that half of the page views served by Vodafone came from the least popular 84 percent of sites.
Via Mobhappy
