Apple have just pulled off a marketing move that no other company in the world would dare to even attempt.
For months the iPhone has been selling very well at a price tag of $599 and Apple has today announced a price drop of $200. Early adopters are upset and some consider the $200 to be “wasted”. Most just accept that the price drop was inevitable.
Apple started off with a high price to cover marketing and development costs as well as to create the perception of the iPhone being worth $599. Now the iPhone is $399 it suddenly became a great deal and will sell in even larger quantities.
If you just bought your Apple iPhone it is possible to get a $200 refund. Apple’s store return policy states:
“Should Apple reduce its price on any Apple-branded product within fourteen (14) calendar days of the date of purchase, you may request a refund of the difference between the price paid and the current selling price. An original purchase receipt is required, and you must request your refund within fourteen (14) calendar days of the price reduction.”
