Speaking to analysts and members of the press on a conference call yesterday, Apple CFO Peter Oppenheimer has announced that the iPhone will receive auto updates free of charge once it is launched. Apparently Apple will be adding new software applications and upgrades throughout the lifetime of the iPhone.
Oppenheimer stated that Apple wanted to provide customers with the “greatest possible experience” and that they were “taking this bold step to leverage what we do best”.
Apple will be tracking income from the iPhone using monthly reports from Cingular/AT&T and will then be able to issue upgrades as appropriate. Apple also told listeners to expect an announcement regarding how the iPhone will be sold via the Apple.com website.
Apple chief operating officer Tim Cook wouldn’t be drawn on questions about the volume of iPhones Apple were producing prior to launch, stating “It’s very difficult to tell what demand is until you’re shipping the product”.
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