LG Electronics Mobile Communications Company reports that the LG KG800 Chocolate mobile phone has sold over half a million units in the first 4 weeks since its release last month.
Mr. Mun-Hwa Park, President of LG Electronics Mobile Communications Company, said, “The Chocolate phone is for discerning customers, in every market worldwide, who view mobile phones as fashion statements. LG is now positioning its mobile handsets as premium products and this stunning phone is just the beginning. The global launch has been extremely successful and we are already seeing a flood of reorders.”
The highly popular phone has already sold out in London and retailers there are anxiously awaiting additional shipments. The phone is the number one best seller at Carphone Warehouse, the largest European mobile phone retail chain.
The Chocolate Phone’s amazing success is no doubt a result of clever marketing as well as its fantastic good looks. LG hired Colleen McLoughlan, girlfriend of injured England footballer Wayne Rooney, as the UK’s main celebrity backer for the phone.
