Microsoft, the world’s largest software company, are in talks to acquire Third Screen Media, a marketing company with high profile client’s and technology to deliver adverts to mobile phones.
Analysts believe that Microsoft are trying to get an early foothold into the mobile advertising market before Google has chance to take a lead. Mobile phone advertising spend is expected to reach $1.3 billion by 2009.
Third Screen Media displays about 70 million adverts per month and are mainly using text messages to show the ads at present. More advert styles are in the pipeline but advertising is limited by the small screen sizes and low bandwidth of mobile devices.
