Teens get free mobile calls on new Blyk network
March 27, 2007
Young people in the UK aged 16 to 24 are being offered free mobile phone calls and texts provided they receive a few adverts on their phones.
The new Blyk network, run by a former Nokia president, has signed deals with advertisers including Coca-Cola and Buena Vista and aims to launch this summer.
Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback. Blyk was co-founded in 2006 by Pekka Ala-Pietila and Antti Ohrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow.
More information at The Guardian
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