Apparently the Nintendo Wii Fit could be the most popular toy this Christmas after topping the search volume charts for October.
The popularity of Nintendo’s Wii Fit, which accounted for one in six searches for a video game during October, has helped online searches for video games overtake those for consoles in the run-up to Christmas. Judging by the search data, it looks as if the current generation of consoles – the Wii, Playstation 3 and X-Box 360 – have started to mature.
The chart below illustrates the volume of searches for three portfolios of search terms over the last three years. The first portfolio contains search terms related specifically to the consoles themselves, while the other two contain terms relating to actual video games and games console accessories. As you can see, last Christmas was the big year for actual console searches, but this year we haven’t seen a similar pre-Christmas uptick. However, searches for video games themselves have continued to increase, implying that this Christmas there will be more searches for console games than the actual consoles themselves.
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