Nokia wins award for its Web 2.0 efforts

Nokia has been awarded the “Platinum Seal of eExcellence” for its Scandinavian Web 2.0 Sales Store this week.

According to the press release the award is given to companies with an excellent track record in innovation marketing and has been given to Nokia after they invested in making it easier for consumers to find out about mobile phones online.

EMMAC, the group who handed out the award, stated:

Nokia Scandinavia’s Web 2.0 Sales Store is based on the concept of a community of interest between supplier, distributor, customer, operator and Nokia itself, a win-win model that takes into account the interests and delivers value to all participants in the mobile value chain.

We are not convinced that the site is really Web 2.0 but Nokia seems happy enough to call it that. Visitors can search for mobile devices and get pricing details and be directed to a retailers page to purchase the device online. Visitors can also compare prices between retailers.

None of these features seem particularly innovative to me although I’m sure the Nokia site works very well.

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