O2 offering cheap flat rate internet access

O2 customers in the UK are being offered flat rate internet access at a rate of only £10 per month just by threatening to switch networks.

Apparently O2 are so keen to keep the customers that they are slashing costs on 3G services. New subscribers are charged anything from £48 to £225 for the same service, according to the Sunday Telegraph

Data pricing structures are confusing for users and the market has been heading towards flat rates ever since home internet access was changed to a flat fee some years ago.

T Mobile already offers certain flat rate services but this move by O2 seems to indicate they will follow suit shortly. Whilst this offer is a good sign of things to come it is frustrating that you only qualify by threatening to take your custom elsewhere. Whatever happened to rewarding good customers?

From The Telegraph article:

A spokesman for 3 said O2’s move mirrored developments four years ago when the price of voice calls was slashed after 3 abolished higher charges for -connecting to rival networks at peak times.

“The first thing we saw with voice pricing was rivals trying to match us in retentions but not on the high street,” said the spokesman. “And then the same tariffs started appearing in their published price plans.”

O2 said offers were made on a case-by-case basis. A spokesman said: “Retention teams always have the discretion to match or make offers to retain high-value customers. At the moment introducing flat-rate data tariffs is not part of our plan.”

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