One in seven Brits cheat by text on Valentines Day

by Patrick Altoft on February 14, 2007

Valentines DayA study of the text habits of more than 8,000 people around the world has revealed that Brits are amongst the biggest text rats in the world, second only to the Malaysians.

After David Beckham and Shane Warne were allegedly caught cheating by text message LogicaCMG decided to carry out a survey to investigate.

As well as being some of the worst offenders Brits are also the most suspicious with one in six people checking their partners phones for flirty messages.

Some of the findings include:

  • Guilty-text: Malaysians are the most likely to have guilty-text, with almost 40% of people sending flirty messages without their partners’ knowing.
  • Text-flirting: Millions of Italian men use SMS as their primary tool for finding lovers. One in ten relationships in Italy started with a text invitation for a first date, and nearly a third started with text-flirting.
  • Text-check: Germans are the most text-trusted, with just 7% of people checking their partner’s mobiles.
  • SMSweetheart: Amazingly men in the Philippines have the easiest Valentine’s Day, with more than a third of women preferring a romantic text message to chocolates or a card. Russian passion seems to have evolved during the past century, with 40% of Russians making do with a text message on Valentine’s Day.
  • Text ditching: Almost one in ten Singaporeans have used a text message to break up with someone. Germans are the least likely to be text-ditched, while around 3% of Brits have been dumped in this way.

Jayne Chace, chief marketing officer at LogicaCMG commented:

We deliver more than half of the world’s text messages and therefore understand the depth of emotion tied up with sending and receiving just a few characters of text. The reaction people have when their phone beeps to signal an incoming message resonates deeply within them, and this brings out the best and worst in people, as we can see in this report.


It is clear that wherever you go in the world, texting has become a primary tool for people to get into, and out of, relationships sometimes without even meaning to.

Leave a Comment

Subscribe without commenting

Previous post:

Next post: