The Japanese just love to accesorise their mobile phones. As we reported yesterday one of the must have items this season is a pair of tiny shoes.
Fortunately Unfortunately the Japanese are a bit behind the times in terms of political correctness and have created some controversial charms like the smoking baby with a cowboy hat and the Little Black Sambo who was banned for being racist in the 80′s but has found a new life as a phone charm.
Phone charms have taken off in the UK with most phone shops and major fashion chains stocking a few different types.
In Japan the market is much larger with most people having at least one phone charm.
Some of the popular charms include Sappari (a Japanese beer), the ex prime minister, school uniforms, yoga figures and loads more.
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Minor point — Sappari is a fake beer to avoid licensing problems. The real one is called Sapporo.