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Orange to push broadband in UK stores

by Patrick Altoft on June 27, 2006

Following the rebranding of the Wanadoo broadband service last month Orange is to update its stores to push its broadband service alongside its current core products.

Orange has previously carried promotional CD’s but this will be the first time that broadband has become an integral part of all 300 of the Orange stores. Staff have been retrained to handle broadband enquiries and dedicated areas will be set up to promote the product.

Stores will now be split into 3 areas: pay monthly, pay as you go and broadband. This is intended to simplify the buying experience.

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