A recent Equs poll has indicated that 55% of US consumers would by a mobile phone produced by Google or Yahoo, despite the fact they have shown no previous ability to create mobile devices.
The poll indicates a huge level of trust in the two main search engines as well as a level of dissatisfaction with the current mobile phone search experience. Most consumers will, quite rightly, be hoping that a Google Phone would offer a greatly enhanced user experience.
Equs CEO Al Nazareli said, “In addition to these findings, we also found that 69% of consumers currently use mobile search tools on their mobile phones. Because search functionality is so highly utilized by mobile phone users, Google and Yahoo! are uniquely well-positioned to enter the mobile device market and may have an advantage over other consumer brands looking to enter the space.”
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