BSkyB has succeeded in its bid for the rights to broadcast Barclays Premiership football highlights via mobile phones. In a move set to see greater take up of mobile TV Sky has beaten off tough competition for the rights to 380 Premiership games.
Sky won the 3 year package despite bidding against a formidable combined group of companies including T Mobile, Orange, 3, Vodafone, O2 and sports broadcaster TWI.
The service will offer clips of goals during the game as well as a highlights package after each match.
Sky are an increasing presence in the mobile phone world following their amazing new system to record programmes remotely by text message.
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