Despite previous announcements indicating that Vodafone is the favourite to obtain the rights to sell the iPhone in the UK it now appears that T Mobile is in the race as well.
An article in Marketing Week says T Mobile has “emerged as the frontrunner” and that Apple has “narrowed the European shortlist to Vodafone and T-Mobile”.
Tying the iPhone down to a single network in the UK would be commercial suicide for Apple. Most users are loyal to certain networks and very disloyal to others. If Vodafone was to win the rights there are a huge number of football fans who would never switch to them purely because of the Manchester United sponsorship deal.
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