After yesterdays announcement of the Prada phone and previous stories about D&G and McLaren it seems Tag Heuer are about to produce an upmarket mobile phone.
Paris based designers ModeLabs are charged with designing the phone and mock ups are circulating already. Check the image below carefully, the screen shows how it can be used to make a call.
Making a watch shaped mobile phone is clearly not going to be Tag Heuers plan. We have seen how successful Sony Ericsson have been with premium branded phones and there can be no doubt that the LG Prada phone will follow suit.
We expect that Tag will create a stunning phone similar to the LG Prada and rely on branding rather than amazing features to make it sell. Certainly in todays climate its quite easy to create a phone with 3 mega pixel camera and MP3 player.
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Prada its an accesible phone but tag heuer its around 3800 euro,for the moment i will stick with prada