With a third of all new pre-pay connections during 2006 Tesco has rapidly become the second largest pay as you go retailer in the UK. Last year Tesco Mobile added 420,000 new customers and they now have a total subscriber base of 1.4 million users.
Tesco Mobile was launched as a joint venture with O2 and is now the fastest growing mobile network in the UK. They added more pre pay customers than T Mobile, Vodafone and Virgin Mobile during 2006 thanks in part to Vodafone and Orange focussing more on the lucrative contract phone sector.
Andy Dewhurst, the chief executive of Tesco Mobile, said
It’s amazing how many people don’t know what they pay for a phone call. They do with Tesco as we charge a simple flat rate.
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