New research into the browsing habits of UK and US mobile web surfers has revealed that UK users prefer the likes of Google to Yahoo and Microsoft sites.
The research conducted by M:Metrics by analysing the habits of smartphone users mirrors the statistics we see every day on the internet with UK surfers shunning MSN and Yahoo in preference to the BBC and Google. Both Orange and O2 will be pleased to see that their portals were popular with those tested.
In the UK Google has an 80% share of the search engine market with Yahoo and MSN trailing a distant second and third respectively.
From the press release:
In both geographies, Google ranks as the most popular mobile Web site, the 8 a.m. to 5 p.m. daypart has the largest audience of mobile Web users, and mobile media consumers spend more than eight minutes per session accessing the mobile Web, a surprisingly high figure. However, while mobile operator sites are most popular among British consumers, Americans prefer Yahoo! and Microsoft properties.
