A live television news bulletin can now be streamed directly to your 3G mobile, if you are a user of the Vodafone 3G network.
The service is currently being Launched in New Zealand in partnership with Prime News and will deliver 3G customers daily news at 5.30pm as part of the Sky News streamed channel.
Tim Nichols, Head of Vodafone live! says that this is the first major innovation since the 3G network was launched 8 months ago.
“For the first time we can now offer a whole show to watch on your mobile at the same time it screens on the TV network. The fact that it’s a news show is particularly relevant in today’s fast paced world as many of us need to keep up to date but don’t often make it home for the news,” says Tim.
Vodafone has been closely monitoring viewing trends since launching 3G to deliver a service tailored to customer habits. Since launch, figures show the Sky News made-for-mobile channel is the most popular amongst customers, with viewing times spiking around lunchtime, the early evening and late at night.
News on a 3G mobile phone is nothing new but the key concept of this product is that it offers the exact content that is beign broadcast to conventional TV viewers at the same time.
Watching TV on a mobile phone has caught on in a big way and we can only expect more of these scheduled programs as the gap between mobile TV and broadcast television narrows.
