Vodafone partners with Asda, PC World and Currys

by Patrick Altoft on March 31, 2007

Vodafone has announced partnerships with tow major retailers in the UK this weekend in a bid to kick start its business again after a recent slump in growth.

Since Tesco became the fastest growing mobile retailer we have been expecting one of the other supermarkets to join the mobile phone business. Today Vodafone confirmed that Asda, PC World and Currys would be selling Vodafone handsets in te near future.

Asda will sell its own branded mobile phone service using the Vodafone network while Currys and PC World targets small businesses using in store Connectivity Centres.

Recently Vodafone has suffered increased pressure on margins in the UK due to stiff competition.

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