Vodafone signs handset deal with Sagem

Vodafone has signed a deal to sell Sagem mobile phones with Vodafone branding as part of Vodafone’s Original Design Manufacturers Strategy.

The handset is scheduled for
release by June 2007 and will be ultra slim with all the features of a normal GSM phone as well as a nice 65K colour screen.

Vodafone is using its brand equity to leverage the sales of cheap devices. The Sagem brand, which is associated with low cost handsets, will apparently not be shown on the phones. Makes you wonder why they are sending out press releases about it.

Jens Schulte-Bockum, Global Director of Terminals at Vodafone comments:

Vodafone’s Original Design Manufacturers strategy is intended to use
Vodafone’s size and purchasing power to engage with the best white label
handset makers and then use the power of the Vodafone brand to bring
their products to market. We are pleased that we have signed this
agreement with Sagem Communication which will build on their experience
in European markets to create for us a high quality and affordable
handset for sale across Vodafone’s markets.

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